Ye Old Advice: Volume 2

Posted: 25th July 2011 by bruizerbutler in Notes to Sequence 64

In thinking over things, be it from processing contact from your lot in Sequence 64 or from my own in Sequence 63, a few thoughts have come to the forefront. I thought I’d share via my love of bullet points:

Respect each other, likeness and differences, regardless of what you do during your time in the program or after. These are the first connections you’ll have in the Newhouse Mafia.

Get to know each other. My sequence had an unspoken Wednesday night gathering at Chuck’s after 10 pm and whoever showed up, showed up. During 24 hr. access at the end of the semesters, people editing would just come over, have a beer and a bite and return to editing having had human contact. We organized an outing to a football game and invited professors, significant others, parents,and friends. We also did a brunch pre-game that was fun (Ask Mary Ann). We threw an end of the semester party for the fall before the holiday take off. We had an Oscar’s party at Newhouse with live video feed (see Mary Ann). We announced events and such via a Facebook account we created for just TRF. These are the first connections you’ll have in the Newhouse Mafia.  (FYI: Professors Schoonmaker and Goenka were in the same sequence. Professor Moller taught Professor Smith.)

♥ Kiss the ground that Jason Kohlbrenner walks on. He is the unsung hero of TRF and a really nice guy. (P.s.—> The man likes to laugh. He could also possibly earn his PhD. in Psychiatry via his daily routine at Newhouse.)

♥ You should have either had a class, an office visit or a conversation with every professor in TRF by the time you graduate. If you don’t by that time… EPIC FAIL in my book! They all have advice and they all are technically your advisors.

♥ As a student you can get an AMAZON PRIME membership for one year for free! Free two day shipping is amazing! If you already have an Amazon account you can simply plug in your SU e-mail as an update to your account and it’ll work.

♥ You should be familiar with these three vitals of the entertainment industry as my sequence has discovered via our internships:

  1. The Phone
  2. Microsoft Office (Excel & Powerpoint)
  3. Saying Please & Thank You

♥ My iPhone (a smartphone)  has been the smartest investment for being in this industry. I understand that Christopher Nolan doesn’t have one but at our level it is a lifesaver in: helping you stay connected, do on the spot research, track packages, instantly play your media for others, and literally navigate your way around. I have all my keycards stored in an app and I’m trying out an app that scans and stores business cards. By the way, I LOVE my Verizon service and have been impressed by the reception in Syracuse, L.A. and NYC.

♥ SMILE on the phone, it makes a difference. (Advice a la Dubin.)

♥ Write, Archive, Read, Send (WARS)- Write an e-mail or text, save or archive a draft, read over it before you send, send. This allows you to avoid making mistakes so not to ruin first impressions or cause confusion. It also allows you to take a second look at what you wrote and to avoid extra “wordage” and to get straight to the point.

♥ BULLET POINTS are not obnoxious but vital anymore! The reason why is that many times your e-mail will be received on a smartphone over an actual computer. We are in the age in the instance and demand instant gratification and immediate availability. Just think how much easier it is to read and follow bullet points on a Blackberry screen than some long and wordy e-mail. Learned that on the L.A. Industry Seminar in an aside from a speaker. Makes $en$e, right? Time is money.

Bird Library and local libraries are great ways to rent DVDs and they’re free.

♥ HBOGO is amazing! I use my brother’s account back in Philly to access it but I am not sure if the service is available in Syracuse. Oh TV Anywhere and proprietary apps… wonder how that will turn out in the near future? (That’ll come up in your courses obviously.)

♥ You’re going to be reading a lot, or should be, and you’ll get book recommendations constantly- especially from Chew and Dubin. One thing that I wish I had thought of before my cross-country road trip was AUDIOBOOKS. I wish that I had listened to some of my reading and research while multitasking.  Hell, I think that I am going to start listening to audiobooks when I’m in the car, at the gym or going to bed anymore. Oh, and as far as recommendations you’ll get at Newhouse, I’d recommend Desperate Networks, The Mailroom, Official Book Club Selection, and Bossypants. It really makes a difference to listen to Kathy Griffin and Tina Fey read their books, it is sort of like standup at points.

Do NOT stress out about the COMPS. Work together for studying. We divided the work up, each question into groups, and compiled our answers into one document to study from. In all reality, you should be able to answer any of the questions based on your time at Newhouse and that is the point.

♥ Making weekly or bi-weekly appointments with the CDC, or with your self in the CDC or some place, to work on looking for an internship or job for a set time will keep you on top of your game. Force yourself and don’t cancel! Get to know St. Bridget and St. Kelly of the CDC. If you know them, then they know you and may think of you when something comes across their desk.

VARSITY delivers to every room in Newhouse.

Padmapper is a great free site that compiles housing on Craigslist and other sites into one place and makes a great search engine for finding a place to live.

♥ I’d make sure that you have a bank that is bi-coastal if you don’t know where you’ll be and they should all have online banking by now. I didn’t and switched. This way, regardless what coast I am on I’ll be able to find an ATM for my bank, etc. I also set up my prescriptions at CVS as it is a national pharmacy with a large presence across the country as is Rite-Aid.

Timezones, East vs. West- Though there is a lot of production on the West Coast due to the weather, the West Coast bows to the east Coast in regards to timezones for working hours. I’ve found that many people in L.A. are up early and working early because NYC is three hours ahead.  If you work on the West Coast I would use the mornings to make ALL my calls and use my time after 3 pm PST to develop the game plan for the next day and log or process anything that is not time sensitive to the East Coast. Oh, and production happens all over the U.S. but historically there are a lot of studios in L.A. due to the year-round weather for shooting and a lot of business in NYC- because of Wall Street, Broadway, and the age of the East Coast vs. West Coast?

♥ On your internships or on a set, ASK WHAT YOU CAN do and don’t stand there or be idle. It shows professionalism, drive and dedication. No one will tell you, nor should they have to do so.

Ye Old Advice: Volume 1 (Previously Released)

Posted: 25th July 2011 by bruizerbutler in Notes to Sequence 64

So I sent this document out to accepted graduates in a welcome note and included this section for incoming TRF graduates. Maybe you’ve seen it? Well I posted it on your Newhouse Master’s Program 2012 as a doc too. Umm, I get around… So here goes, my advice for TRF Sequence 64 majors from a Sequence 63 grad:

• Do the Industry Seminar during winter break. In all honesty, I did the Industry Seminar in L.A. during the break and everyone that did it thought that it should be required, hands down. There are two, L.A. and NYC. You have no idea how important it is until you are in it.

• Take Film Business with Professor Evan Smith. One of the best courses that I took at Newhouse. If you plan to go to L.A. and can fit it into your fall schedule it will help immensely on the Industry Seminar trips.

• You MUST take a class with TV and pop culture Professor Bob Thompson. I believe that you will take a summer course with him but I’d take another one. His classes are about TV but also about social issues and history. It is like taking a history course via TV and he is quite the character and very intelligent about everything and anything that you could ponder. He also holds screenings, which anyone can go to but are related to his classes, once a week during his office hours in the Bleier Center. You’ve probably seen him on TV.

• Get ready for the law class because it is a little taste of law school. I wish someone had told me that because it is hard with a lot of material to remember. However don’t freak out as the most important thing, because you aren’t in law school, is that you understand the concepts as the law is ever changing.

• Jason Kohlbrenner is one of your best resources in TRF at Newhouse. He runs the edit suites and teaches. He has taken many of the courses here and aids in supporting. He knows almost everything about every course, projects and professors. He is one of the nicest people that you will ever know at Newhouse and so easy going. Just always say please and thank you because he is an unsung hero at Newhouse- no joke!

• Some classes seem like less time consuming than they actually turn out to be. Know that any production class, including the one-credit Avid and Light & Lens classes, will take you more time then you’d expect.

• Reserve your times in the edit suites and never think that you’ll just be able to waltz in and get a suite. Give yourself time to end editing sessions and save or export your projects. The edit suites are only open for specific hours so you need to plan accordingly and balance your schedule. During the fall and spring semesters the edit suites are open M-F 8 am- 12 am and 10 am- 10 pm on Saturday and Sunday. During the end of the semesters the labs are generally open twenty-fours hours but only as long as someone is working in that lad or suite at normal close time. So at the end of the semester, make sure that you arrive to labs before the normal close time if you intend to work past close or all night. If not, sucks for you!

• Reserve your equipment from the cage! Also know that Vince runs the cage and he is also one of the nicest and most helpful people that you’ll meet in Newhouse. If you aren’t sure about something or the cager seems unclear, speak with Vince. Also, always check equipment from the cage before leaving the cage!

• Your classmates are your most important contacts. That is a really hard concept to retain when working in groups but it is essential. Respect, even if you don’t agree, with your peers’ thoughts and opinions! Welcome to the industry…

• Every professor in TRF is your advisor. You may have one on paper but know that they all are more than willing to speak with you and help. These people are amazing people! Know that there office hours are even for shooting the breeze so make sure that you visit during office hours, even if just to say hello. I have had so many ah-ha moments and insider info come from doing so, from just getting to know people and this is a people business.

• While you are in grad school, take something that you are not especially skilled at or know much about. Strengthen a weakness that you may have in your skill set or in knowledge of a certain topic or aspect of the industry.

• If you are interested in editing at all you MUST take classes with professors Coffey and Goenka. Also speak with Jason Kohlbrenner and take Sound for Picture and 2D Animation.

• If you are interested in business and programming take a course with professors Smith, Chew and Hirsch (who is a visiting Professor). Speak with all the professors but definitely professors Dubin, Elin and Tibbens (internet/web/mobile technology- he runs the computer labs at Newhouse too).

• If you are interested in audio and music you need to take a class with Doug Quin, Steve Bradburry and Rick Wright (major personality). There are other great adjuncts as well as classes that you can do in VPA. Totally audit Soyar’s Lecture Series with Professor Rezak too. Get to know the undergrads in the Bandier Program (Quin, Schoonmaker and Elin will put you in touch with them.).

• If you are interest in writing the professors that teach that subject are Coryell, Dubin, Hollenback, Moller, Seeley and Smith.

• If you are interested in TV production take a course with professor Schoonmaker. Professor Smith runs a multi-camera TV production course and Professor Robinson teaches a course in shortform TV and commercial. Film production courses are usually with Professors Goenka and Breyer.

 NOTE: Production courses are a lot of fun but also a lot of work. By a lot of work, you should know that in addition to class, writing and shooting that you have to put in time to construct sets and edit. You really have to plan your schedule and use your time wisely when you are taking these courses. This is something that some of my peers and I didn’t realize going into these courses so there’s your head’s up.

 

Are we playing a game of Clue?

 Who?

Chris “Bruizer” Butler, TRF Sequence 63. Originally from Philadelphia, I attended Syracuse University for undergrad and received a B.F.A. in Film Art & Art Photography as a dual major. After living and working in Philly and New York, I decided to go back to graduate school at S.I. Newhouse School of Public Communications. All the research of graduate programs, and a trial or two, lead me to one of the best decisions of my life. After completing the one-year intense program, I feel more knowledgable about the industry and confident in both my skills and self. I accept Visa, Mastercard, Discover and AMEX if you were wondering. Finally about me, you can follow my paper trail of charges at LinkedIN or get to know me better via Facebook.

What?!

I started off studying art, photography, and film in hopes of following in the footsteps of my music video icons like Mark Romanek, Michel Gondry and Floria Sigismondi. I hoped to start out with either my art and photography in music, much like the fore mentioned, or like Tim Burton, working for a company like Disney (Burton on Burton), to start on a path towards directing and producing. Alas, it isn’t easy and the ubiquity of digital media for consumer changed everything during this attempt. The fact that I had no idea of how the entertainment industry worked as a business, or what the term producer meant in that vein, also didn’t help. The art school path seemed not to work for me. Though I truly valued it, I “didn’t know how to get paid” according to Professor Evan Smith.

I concentrated my studies on understanding the entertainment industry while at Newhouse. Courses and conversations with the amazing faculty, staff, and peers led me to understand that I had skills that I didn’t know were in demand and valuable, as well as the discovery of a better game plan. After exploring the NACAN database and the L.A. Industry Seminar Trip, I realized that I may both succeed and enjoy stops along the journey that I didn’t know existed or considered. I applied for an internship with Rob LaPlante, SU 1998, a former casting director/producer who recently started his own company.

Where…

You can stop holding your breath… I got the internship! The fact that Rob LaPlante was an alumni and I was willing to work for free didn’t seal the deal, but rather the interview on the phone made it happen. As you’ll here Professor Dubin constantly say, “Most business in entertainment gets done on the phone.” So I smiled, very important to do on the phone, and I chatted with Rob. We had a good conversation, chatting about Syracuse and each other. Yeah, interviews are like dates but there is a reason why. Don’t know want to have an idea of who a person is before you go any further, before you let them in and commit to work with them? Trust? It’s all about trust… and if you can tolerate working twelve hours days next to someone in a cubicle or on a set.

I didn’t hear from him for about a month and finished the academic year without an internship but with a plan to work for the summer while searching for the fall. Am I not pretty enough? Did I have food in my teeth?! Alas, I got a call from Rob. He “really liked me” and apologized for letting so much time go by but the man is busy. He wanted to let me help him, for free, and I would get learn from it. I moved from Syracuse to Philly in three days and then from Philly to Los Angeles in three days and two hours. On the road, day one, I got a call from Rob saying, “Hey Chris, just checking in to see if you’re still interested in the internship and when you could start?” I was confused as I had accepted already. I’m driving cross-country with all my belongings shoved in my car… I replied, “Of course I am. I’m on the road out there now.” “Great!” he exclaimed, “When can you start?” I replied, “You said June 6th, so I’ll be there June 6th. What time do you want me to start?” “That’s exactly what I wanted to hear!” Rob said. I guess I passed test one, following through and be eager to go, go, go. And now I’m here in Los Angeles at LaPlanet Entertainment.

Orbiting LaPlanet

I am currently at LaPlanet Entertainment, a small company involved in the development of non-scripted television. Well, “at LaPlanet” is sort of a funny thing and lesson one. I have yet to step foot in the actual LaPlanet Entertainment office and don’t think that I ever will during my internship. The reason being is that Rob is partnered with other companies for various projects in development for different networks. The first thing I learned when I arrived is that I will most likely be working at a different location for each project that I work on, working in a space set aside for Rob and his employees within the offices of who he’s working with for that particular project. So I work for LaPlanet Entertainment but will sometimes sign communications with LaPlanet, a different company, or a network- all with the goal of getting that project done on LaPlanet’s end for the partnerships and on TV. Getting into this, I had no idea that my internship would be with a successful producer, working from the ground up with his own company and my career. It should be really cool, with other vantages to see and learn about the industry in the different satellite offices and companies orbiting LaPlanet.

Progress & the Process

Posted: 22nd July 2011 by ronaldseananthonymcleod in Random Reflections

As the journey goes on I have had the chance to complete order’s here in the sales department. When I initially began interning I felt uneasy because the department was in the middle of a tour and just ended a HUGE event in Miami. Icame in on the tail end of alot of what was going on, so I pretty much have to learn quickly. In order to be successful I always try to have a hit the ground running attitude. So far during my observations here at Radio-One, I have learned how to write copy which are scripts for on-air talent to advertise events as well as input avails on the system used here in the department via traffic called counterpoint. The hardest part about catching up so far has been catching on. Everything in the radio business is changing and moving very fast. I am able to read different trade’s showing the constant changes in the radio business and new trends similar to variety for tv and film. Everyday I am able to embark on a different task  which makes this experience absolutely enjoyable and fun. Currently, I am working on the HBCU tour which will feature on air personalities traveling to different Historical Black Colleges and Universities at different universities homecoming festivities which will include food, fun and entertainment for the entire family. Overall, I am learning alot and enjoying every lasting moment. Welp, have a great one next week’s post wil include JOBS and WANTING A JOB…Stay tuned! VAMOS!!!!

The bookshelf

Posted: 21st July 2011 by ronaldseananthonymcleod in A picture's worth a thousand words, and video is worth a million!

image

Permission To Be A Kid

Posted: 21st July 2011 by lacymitchell in Random Reflections

Last week, I got to attend a meeting where the Research Department gave an update to others in
the organization. One of the things they presented on was social media  (FYI Sesame Street is on Twitter and Facebook) and discussed some of the most popular videos. I  hadn’t seen the videos mentioned and when I watched them I laughed and thought everyone should see these.  So I want you all to take a break from all your grown up responsibilities and be a kid. I have uploaded some of the top videos from Sesame Street and a few old favorites I’m sure you’ll enjoy.

[youtube=http://www.youtube.com/watch?v=enpFde5rgmw]

[youtube=http://www.youtube.com/watch?v=zkd5dJIVjgM&NR=1]

[youtube=http://www.youtube.com/watch?v=cyVzjoj96vs&feature=relmfu]

[youtube=http://www.youtube.com/watch?v=mEJL2Uuv-oQ]

[youtube=http://www.youtube.com/watch?v=mkO87mkgcNo&feature=related]

[youtube=http://www.youtube.com/watch?v=X6_RZhh44NY]

Ok Sailor Moon was for my own benefit, well for mine and Yuxi’s, (we are big fans). You have to admit, didn’t those videos bring a smile to your face? Now you may go back to all your grown up responsibilities, but if you ever need a break from the pressures of being an adult these videos will be here waiting.

Radio-One the Life

Posted: 21st July 2011 by ronaldseananthonymcleod in Random Reflections

As an Intern I have gone above and sometimes beyond to get the job done. The fun part is I am able to make my own path and network with individuals. In the Corporate Sales department I have the opportunity to watch how Account Executives manuever thousands of dollars nationally to Radio One’s many networks in a diverse range of markets. From filing papers, to coffee running to scanning documents, this internship is full of life and alot of energy is put toward learning the business. I have had many opportunities to cut commercial copy and sit in on radio shows. Its even fun to have the rare opportunity to meet music artist that come into the stations for interviews and appearances. I was afforded the opportunity to sit in on the National Minority Supplier Development Council regional meeting in Towson Maryland. This is where business connections were made and more business opportunities are accrued as minority owned businesses come together to exchange business cards and gain new business for the 4th quarter of the year. Well folks, thats all I have for you today I will be sure to post another fun and interesting post about my life and times here at Radio One. Aloha!

Modern Mix Marketing was hired by Six Flags to shoot footage around the park located in Queensbury, New York (the park was formerly called The Great Escape) for a day and create promotional spots that will appear on facebook. The raw footage will also be given to employees of Six Flags so that they have it for any commericals they make, or hire others to make.

I woke up at at around 5:30 AM to get to Saratoga Springs by 7:00 AM to meet up with everyone, so that we could all get to Six Flags by 8:00 AM. A group of eight went, and we were each assigned duties for the day. Mine were to assist whoever needed anything, to be in charge of finding a battery recharge station and recharging the batteries throughout the day. There was also a group of around thirty ‘models’ who signed up over Facebook to be the actors in the footage. Basically, they came to the park for free and would ride in the rides we told them to ride over and over again. That day the staff that was working with us arrived an hour early and stayed an hour later.

Six Flags was specific on what rides they wanted featured, so throughout the day the group of us usually stayed together, while one of us had free range over the park. While at specific rides, usually two or three videographers taped. The models were sometimes fed lines and were sometimes interviewed.

A very interesting note to everyone reading this (and possibly something that could save you in a huge bind) – cameras dropped in a tank of water can be saved! A GoPro camera was given to a diver with a waterproof case on it, and he jumped into the pool. However, it wasn’t the waterproof case – in was a protective case that looked almost identical to the waterproof case. I thought the camera was done for, and I thought Dave, co-owner of Modern Mix Marketing, was crazy when he assigned me to find a bag of rice somewhere in the park, claiming that the rice would save it. By luck the park had rice, and lo and behold the next day the camera worked just like new (and the footage was still on the memory card). So, if any of you are working near water, bring a bad of rice and an airtight bag. If your boss drops a camera in the water, you may be a hero!

The shoot lasted the whole day, and we stayed after the park closed to continue filming with the models. Hours later, (after being treated to Johnny Rocket’s after a successful day and driving back to Saratoga Springs to drop off equipment, and then to Niskayuna), I arrived home after midnight and could finally sleep. Short promotional spots focusing on different themes (such as children rides or teenage rides) will be created by the master editor at Modern Mix, and one will be released every couple months for two years on Facebook.

Picture it, Ohio 1991

Posted: 21st July 2011 by lacymitchell in Who Am I, Where Am I and How Did I Get Here?

Picture it, Ohio 1991 a year that will forever live in infamy. Well infamy may not be the best word, but I loved the dramatic flair the word brings to a sentence. 1991 was the year I watched my first episode of I Love Lucy at age 5 on Nick at Nite (back when Nick at Nite showed classic shows, but that is a discussion for another day). Anyway, I loved watching Lucille Ball and I especially loved how are names were so close. I thought for sure we were destined to be friends, but unfortunately she died before we could ever meet. But her show forever lives in my heart.

Thanks to I Love Lucy and other great shows I watched as a child, I fell in love with television and wanted to be a contributor to this industry.Thanks to my two classes with Dr. Chew, I realized that I had a love for programming and decided that media research was the best route to get to my goal of being a programmer. So I am currently a Market and Media Research Intern with Sesame Workshop,   the company behind Sesame Street in New York.  I got the internship through alum Jill Crane. She emailed Dr. Chew that her department needed an intern and Dr. Chew  forwarded the email to me.

I have been at Sesame Workshop for 3 weeks. One thing that I observed (I have more things, but I’ll talk about them in another post) is how every department has to work/interact with research, which means the research department has many meetings to attend.  With the popularity of Sesame Street you will be surprised to know that the Market and Media Research team is made up of only 4 people (well 6 if you count the interns). The amount of research they accomplish is amazing. Keep in mind that Sesame Street is international not only do they handle research that deals with U.S, but also every international version of the show. Their research goes beyond just ratings. They research Sesame “the brand”, the audience (who they are and what they like), products, show content and curriculum and digital. Like I said earlier, the team is pretty impressive.

Another thing I will mention is that with research you will use PowerPoint and Excel a lot. So if you plan to be in the media research field brush up on your Microsoft office skills. My personal favorite thing to do in Excel is to make a Pivot Table ( I think pivot is a great word). There is a little of my story. I’ll keep you posted on what’s happening on my journey down the longest street in the world.

Need advice on classes to take?

Posted: 21st July 2011 by lacymitchell in Notes to Sequence 64

Hello All,

I hope you are all enjoying bootcamp! I got a chance to meet
some of you at the Preview Day and share my advice then, but for those of you I
did not get to meet I’ll share it again. As far as classes, I recommend taking
at least one of the writing courses. I know some of you may not have any desire
to write, I was that way too. But then I took Dr. Chew’s Programming and
Audience Analysis course and developed a series and realized that someone should
write it and it probably should be me since I created it. Guess what? I didn’t
take any of the writing courses. But no worries I talked to Prof. Smith and he
told me books I should read on writing. But you all don’t have to make that
mistake. Who knows maybe you’ll discover a talent you never knew you had. If
you have an idea for a movie or show, do it! There are practicum courses that
allow you to create your own movies/shows without going through the democratic
process of the class voting on an idea, although the other production classes
are great (especially Multi-Cam). Create content for OTN! OTN is a great opportunity
to create shows for a network. You won’t get that chance again for a while so
take advantage. If you are interested in the business side of TV, I recommend
Programming and Audience Analysis with Dr. Chew. Not only is Dr. Chew great,
but also you’ll get a chance to experience the many roles of programmers and
media researchers (and thanks to Dr. Chew I got my internship at Sesame
Workshop). Most importantly, take the time to get to know your fellow Sequence
64ers. I promise you won’t regret it. I hope you all have an amazing year!